Fractional CMO — Turning Marketing Strategy into Measurable Growth
at How To Manage A Small Law Firm
Fractional CMO — Turning Marketing Strategy into Measurable Growth (Remote) Company: How To MANAGE a Small Law Firm (HTM) Location: 100% Remote (Must resid
Job Overview
Published
Sep 15, 2026
Expires
Dec 14, 2026
Source
How To Manage A Small Law Firm
Region
US
Type
Remote / Work From Home
Category
WFH
Salary
$110k - $182k / year
Experience
3-5 years
Seniority
Director
Job Description
- Fractional CMO — Turning Marketing Strategy into Measurable Growth (Remote)
- Company: How To MANAGE a Small Law Firm (HTM)
- Location: 100% Remote (Must reside in AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, or WA)
- Employment Type: Full-Time | W-2 Executive
- Compensation: $110,000 Base + Performance Compensation | $182,000+ On-Target Earnings
- Have you held the specific title of Chief Marketing Officer or Fractional CMO for 10+ years, personally managing 2+ SMB client relationships ($5M–$30M+ revenue) simultaneously, owning strategy and execution for each? This role is built for you — keep reading.
- HTM is the nation's leading provider of Fractional C-Suite services for solo and small law firms. This is a full-time W-2 executive role (not 1099) where you'll serve as the marketing partner to a portfolio of law firm clients — setting strategy, building systems, coaching owners, and driving measurable growth — without ever having to find or sell the engagements yourself.
- PLEASE READ BEFORE APPLYING
- This role requires 12+ years of senior marketing leadership, including 10+ years specifically holding the title of Chief Marketing Officer or Fractional CMO — not VP of Marketing, Head of Marketing, Director of Marketing, or similar. If your senior marketing experience was earned under a VP, Director, or Head of Marketing title, this role is not the right fit, regardless of the scope of responsibility in that role.
- Within that CMO/Fractional CMO tenure, you must show sustained, concurrent experience managing multiple client relationships at the same time, specifically advising small to mid-sized businesses ($5M–$30M+ revenue) as your primary, ongoing clients, not as single projects or side engagements.
- ❌ Held VP, Director, or Head of Marketing titles, even with CMO-level scope of responsibility? Not the right fit — this role requires the CMO title itself.
- ❌ Held the CMO title, but it was a single interim gig or in-house role at one company, not concurrent multi-client work? Not the right fit.
- ❌ Held the CMO title primarily at large enterprises, without sustained hands-on SMB owner advisory? Not the right fit.
- Must currently reside in one of the states listed above and be authorized to work in the U.S. without sponsorship.
- APPLICATION QUESTIONS
- List each role in which you held the specific title of "Chief Marketing Officer" or "Fractional CMO," along with the dates for each. (Titles such as VP of Marketing, Head of Marketing, or Director of Marketing do not qualify, even if the scope of the role was similar.)
- Describe 2-3 client engagements from the last 3-5 years that you managed concurrently (at the same time, not sequentially) while holding a CMO or Fractional CMO title. Include each client's approximate revenue, engagement duration, and your role.
- WHY THIS BEATS RUNNING YOUR OWN PRACTICE
- No business development — we bring you a full portfolio; you never chase your next engagement
Predictable income + upside — guaranteed base plus performance compensation
Scale without the overhead — systems and support staff already in place
WHAT YOU'LL OWN
Brand Strategy & Positioning
Marketing Execution across digital and traditional channels
Performance & Metrics — KPIs and analytics tied to decision-making
Coaching & Advisory — mentoring owners and internal marketing teams
WHAT YOU BRING
12+ years senior marketing leadership, including 10+ years specifically as CMO or Fractional CMO
Direct, concurrent multi-client experience under that title — not sequential engagements
Data-driven approach; skilled at coaching non-marketing executives
Bachelor's degree or equivalent leadership experience
Legal, agency, or consulting industry experience a plus (not required — we'll train you on the legal side)
COMPENSATION & BENEFITS
$110,000 base + performance comp ($182,000+ OTE)
Medical, dental, vision (75% employer-paid); short/long-term disability
401(k) match | Unlimited PTO + paid Thanksgiving-week shutdown
100% remote
Apply Today
Become the marketing leader growing law firms rely on to build their brand, generate leads, and scale successfully — with a team, systems, and pipeline already built around you.
Salary: $110,000 – $182,000 / year Originally posted on Himalayas
Remote Work Guidelines & Career Insights
Practical advice for succeeding as a remote professional in this role.
Asynchronous Productivity
High-performing remote teams prioritize asynchronous communication. Document your progress clearly in tickets, maintain organized project repositories, and communicate status updates proactively without waiting for real-time meetings.
Home Office & Security
Ensure a private, quiet workstation with a reliable high-speed broadband connection (min 50 Mbps). Maintain compliance with employer cybersecurity policies by utilizing secure password managers, 2FA authentication, and authorized VPN services.
Resume & Application Tips
Tailor your CV specifically to the requirements of Fractional CMO — Turning Marketing Strategy into Measurable Growth. Highlight quantifiable achievements from past roles (e.g. revenue growth, efficiency improvements, or software shipped) and showcase proven experience collaborating with remote teams.
Virtual Interview Prep
Test your video and audio hardware before virtual calls. Prepare concise STAR-format stories demonstrating how you manage time independently, handle conflicting priorities across different time zones, and solve complex problems autonomously.
Frequently Asked Questions
Key answers about the application process, remote setup, and compensation for Fractional CMO — Turning Marketing Strategy into Measurable Growth.
Is the Fractional CMO — Turning Marketing Strategy into Measurable Growth role 100% remote?+
Yes, this is a fully remote work-from-home position with How To Manage A Small Law Firm. You can collaborate asynchronously, manage project deliverables, and participate in virtual team meetings from your home office without daily commuting.
What qualifications and experience are needed for Fractional CMO — Turning Marketing Strategy into Measurable Growth?+
Applicants are typically evaluated on 3-5 years. Key requirements include strong English communication skills, independent problem-solving abilities, and familiarity with modern remote collaboration platforms like Slack, Zoom, and project management tools.
Who is eligible to apply for this job?+
This remote opening welcomes applications from US and eligible remote regions. Candidates must ensure they meet the work authorization, residency, or independent contractor criteria required by How To Manage A Small Law Firm.
What is the salary and benefits package for Fractional CMO — Turning Marketing Strategy into Measurable Growth?+
The expected compensation for this role is $110k - $182k / year. In addition to base compensation, remote positions often provide flexible working hours, home office equipment stipends, and professional growth opportunities.
How do I apply and what should I prepare for the interview?+
Click the "Apply Now" button on this page to visit How To Manage A Small Law Firm's official application portal. Tailor your resume to highlight relevant achievements, and prepare to discuss your experience working productively in an asynchronous remote environment.
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