Content & SEO Specialist
at WATI
Apply directly for Content & SEO Specialist at WATI. Verified 100% work-from-home position. View requirements, benefits, salary & direct application link.
Job Overview
Published
Sep 02, 2026
Expires
Sep 17, 2026
Source
WATI
Region
US
Type
Remote / Work From Home
Category
WFH
Seniority
Lead
Job Description
About Wati Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel.
Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook, TikTok, SMS, and more.
Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and Wati AI powered by AI Copilot, Astra AI Agent and flexibility to add your own LLMs/AI.
Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google.
Wati, the AI-Powered Customer Engagement Platform for Revenue Growth.
Responsibilities Plan, write, and edit blog content, including editorial topics aligned with SEO strategy and the marketing funnel.
Conduct keyword research and on-page SEO optimization, ensuring content is discovered organically by the target audience.
Create and manage email marketing flows, including lead nurturing and institutional communications.
Develop market educational content with the Customer Success and Sales teams, turning Wati as a Thought Leadership & Brand Educator.
Create and optimize landing pages focused on conversion, aligned with acquisition and lead generation campaigns.
Monitor content performance (organic traffic, rankings, engagement) and adjust strategy based on data.
Collaborate with Performance Marketing, Design, and Product teams to ensure message and brand consistency.
Requirements Experience in B2B SaaS or martech.
Spanish & Portuguese speaker (required).
Fluent English (required).
Portuguese is a plus, but not required.
Prior experience in content creation, copywriting, and on-page SEO.
Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console).
Experience with email marketing and automation platforms.
Familiarity with building landing pages (LP builder / CMS tools).
Analytical mindset and ability to connect content production to business metrics.
Nice to have Experience in B2B SaaS or martech.
Knowledge of the WhatsApp automation / conversational AI market.
Experience producing content for multiple Latin American markets (ES-LATAM and PT-BR).
Fluency in Portuguese.
Remote Work Guidelines & Career Insights
Practical advice for succeeding as a remote professional in this role.
Asynchronous Productivity
High-performing remote teams prioritize asynchronous communication. Document your progress clearly in tickets, maintain organized project repositories, and communicate status updates proactively without waiting for real-time meetings.
Home Office & Security
Ensure a private, quiet workstation with a reliable high-speed broadband connection (min 50 Mbps). Maintain compliance with employer cybersecurity policies by utilizing secure password managers, 2FA authentication, and authorized VPN services.
Resume & Application Tips
Tailor your CV specifically to the requirements of Content & SEO Specialist. Highlight quantifiable achievements from past roles (e.g. revenue growth, efficiency improvements, or software shipped) and showcase proven experience collaborating with remote teams.
Virtual Interview Prep
Test your video and audio hardware before virtual calls. Prepare concise STAR-format stories demonstrating how you manage time independently, handle conflicting priorities across different time zones, and solve complex problems autonomously.
Frequently Asked Questions
Key answers about the application process, remote setup, and compensation for Content & SEO Specialist.
Is the Content & SEO Specialist role 100% remote?+
Yes, this is a fully remote work-from-home position with WATI. You can collaborate asynchronously, manage project deliverables, and participate in virtual team meetings from your home office without daily commuting.
What qualifications and experience are needed for Content & SEO Specialist?+
Applicants are typically evaluated on relevant industry background, core capabilities, and self-management. Key requirements include strong English communication skills, independent problem-solving abilities, and familiarity with modern remote collaboration platforms like Slack, Zoom, and project management tools.
Who is eligible to apply for this job?+
This remote opening welcomes applications from US and eligible remote regions. Candidates must ensure they meet the work authorization, residency, or independent contractor criteria required by WATI.
What is the salary and benefits package for Content & SEO Specialist?+
The expected compensation for this role is competitive compensation aligned with global remote market standards. In addition to base compensation, remote positions often provide flexible working hours, home office equipment stipends, and professional growth opportunities.
How do I apply and what should I prepare for the interview?+
Click the "Apply Now" button on this page to visit WATI's official application portal. Tailor your resume to highlight relevant achievements, and prepare to discuss your experience working productively in an asynchronous remote environment.
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